Published May 11, 2011From its gaudy, chopper-centric artwork to the motorcycle gang aesthetic of "Judas," Lady Gaga's promotional efforts for upcoming album Born This Way share an affinity with blasting tailpipes and the open road. Interestingly, her new gimmick comes off as more organic, kind of.
Capitalizing on the online sensation FarmVille, where people maintain crops and herds in their digital plot of land, the singer has announced she will stream her new album on the site.
A variation of software developer Zynga's game will be called, what else, GagaVille. Starting May 17, fans will be able to get a sneak peek at some Born This Way content as they navigate through a land full of crystals, unicorns and sheep on motorcycles. Hopefully those Harley fumes don't ruin your veggies. No word yet on what kind of crops you'll be tending, but we're hoping we can grow a full field's worth of chainmail bikinis.
"I want to celebrate and share Born This Way with my little monsters in a special way that's never been done before," Gaga said in a statement. "Zynga has created a magical place in FarmVille where my fans can come play and be the first to listen to the album."
On top of exclusive song premieres, anyone who buys a $25 game card at Best Buy will be entered into a contest to spend a day on the set of the singer's next video.
As previously reported, Born This Way comes out May 23.