Kurt Vile "Never Run Away" (TV infomercial)

Kurt Vile "Never Run Away" (TV infomercial)
Kurt Vile is promoting his new album, Wakin' on a Pretty Daze, in some unique ways. He's already unveiled a large wall mural (which functions as an album cover), and now he's filmed a television infomercial for his new single, "Never Run Away."

The clip originally aired on Philadelphia's CW network, and now it has emerged online. It shows Vile listening to the bleary, woozily heartland-rocking song on his record player while sipping a drink and sitting with his legs awkwardly crossed. A young girl occasionally wanders into the shot with an assortment of toys, and the songwriter leans oven to press a few keys on the organ next to him.

Wakin' on a Pretty Daze arrives on April 9 through Matador.