Published Feb 04, 2009The start of a fresh year is the perfect time for putting a new foot forward. Koch Records - the largest independent label in North America - has taken this mentality to heart. As of this week, the long-time record label/distributor founded in 1999 has officially changed its branding to E1 Music, a division of Entertainment One (E1) Ltd.
The result of what E1 describes as "a series of strategic acquisitions," the company has been subdivided into four main elements: E1 Television, E1 Films, E1 Music and E1 Distribution, all aspects which formerly simply fell under the general Koch banner. The new look, logo and approach will take a global hold with all operations - Canada, U.S., UK, Holland and Belgium - applying the new visage intended to give Koch, er, E1 a stronger appearance as one of entertainment's major content owners/distributors.
"This re-branding is an important milestone for our company," says chief E1 executive officer Darren Throop. "E1's new name, logo and corporate structure are important elements to defining E1's evolving identity, and will help inspire our next phase of growth. Over the past two years we have successfully diversified into film and television while at the same time expanding our capabilities, extending our geographic reach and creating one of the most rousing stories in the entertainment business. Now we're focused on executing against our strategy to dramatically expand our content ownership and extend our global distribution network."
All subsidiary name and logo changes are expected to be implemented over the next 60 to 90 days. The company also announced it will launch a new corporate website shortly at E1entertainment.com.