King Reign "Promo" (video)

King Reign "Promo" (video)
Toronto's King Reign will flex his earnest emceeing skills in full on his upcoming solo outing Sincere, but for now you can sample his truth-telling in the multi-hued video for previously teased tune "Promo."

Saturated oranges, blues and greens slather the screen during the video, which overlays a negative image shot of King Reign jogging through a park with that of his rapping, floating head. The disembodied dome delivers deft rhymes encompassing King Reign's time in the music biz and has him talking about con jobs from assorted vampires and "rap career rapers."

You can find out all about what's he's experienced in the scene thus far by giving the video a peep down below.

Sincere is now officially set to arrive on July 14 through ClK Creative/Reign Music. Read our recent interview with King Reign here.