UK R&B dude Kindness (aka Adam Bainbridge) released his sophomore LP Otherness earlier this fall, and now the Robyn-assisted album cut "Who Do You Love?" has been treated to some accompanying visuals.
In a statement about the new video, Bainbridge said: "'Who Do You Love?' is a song about people and connection, and how you can identify who you are by those you love. Those people say a hell of a lot about you."
The clip was directed by Daniel Brereton and features portraits of the musicians' loved ones — which Bainbridge describes as "in a way, the most revealing portraits of us possible."
The rest of the statement reads:
None of these folks were 'cast' — we were just lucky to have them around us on the day and in the right cities!
It's possible that we'll always be more emotionally susceptible to these images — these are our closest friends and loved ones after all — but there's something about seeing all these people together, all these people that would do this for us — it makes the song make a little more sense, and a little more powerful for us. I hope you'll feel some of what we feel when we look at these faces. Thanks to all of those friends, family and collaborators that made it possible.
Otherness is available now through Female Energy. Watch the video for "Who Do You Love?" below.