Published Dec 10, 2014Kendrick Lamar is the latest celebrity to endorse Reebok, and the athletic wear company's new ad shows the Compton rapper paying homage to his hometown.
The black-and-white clip was directed by Anthony Mandler and features footage of Lamar delivering a cappella verses from various spots around the city of Compton.
The beat-free track allows Lamar's always-fierce rhymes to the shine as the star of the show. Regardless of your sneaker preference, the commercial is worth a watch. Check it out below.