Kendrick Lamar "I Am" (Reebok commercial)

Kendrick Lamar "I Am" (Reebok commercial)
Kendrick Lamar is the latest celebrity to endorse Reebok, and the athletic wear company's new ad shows the Compton rapper paying homage to his hometown.

The black-and-white clip was directed by Anthony Mandler and features footage of Lamar delivering a cappella verses from various spots around the city of Compton.

The beat-free track allows Lamar's always-fierce rhymes to the shine as the star of the show. Regardless of your sneaker preference, the commercial is worth a watch. Check it out below.