Published Jul 31, 2014How's this for a video concept: a sound stage and a series of inordinately ornate costumes and sets. Pop star Katy Perry knocks this concept out of the park on her new clip for the catchy Prism cut "This Is How We Do."
What this clip lacks in narrative or thematic depth, it more than makes up for with the lavishness of its set design. In this stunning piece of pop art, we see Perry donning a series of crazy, brightly colourful outfits while an army of extras and quirky animations add to the vibrantly fun atmosphere. It was directed by Joel Kefali.
Watch it below.