Published Jul 25, 2019As part of his "Sunday Service" ceremony at Coachella earlier this year, Kanye West was hawking some extremely pricey sweatsuits, T-shirts and socks for his devotees to wear. Now, West appears to be gearing up to bring the merch to a wider audience.
Page Six reports that West has applied to trademark the phrase "Sunday Service" in the fashion world. The filing with the United States Patent and Trademark Office shows the phrase could be used for bottoms, dresses, footwear, headwear, jackets, loungewear, scarves, shirts, socks and tops.
The site notes that the trademark application was filed by Mascotte Holdings, Inc., a company that had previously filed applications to trademark "Yandhi," "Yeezus," "Yeezy," "Calabasas Clothing" and "Kanye West."
Page Six also points out that the company has also filed multiple filings in April of this year for the name "Half Beast" on West's behalf, seeking trademarks for an entertainment venture and related toys.
West is believed to be at work on a new studio album titled Yandhi. He recently teamed up with "Bound 2" collaborator Charlie Wilson for new song "Brothers."