Published Jun 14, 2013Just the other day, we saw a video of Kanye West singing along to his new "Send It Up" single at a preview party for Yeezus. Now, you can hear the studio version properly a few days ahead of the album's June 18 release via G.O.O.D. Music/Def Jam.
Despite its hi-fi sound, the track's clanking robot rhythms and sinister synth arrangement sounds awesomely enough like something Devo would have whipped up for an early-days basement demo. Chicago MC King Louie whispers out a verse about cocaine and girls before setting up the hook ("We can send this bitch up, it can't go down").
West, meanwhile, talks about cray shit in the club, including trying to get his Benz on the guestlist. Even weirder is the dub-style singing at the end where a dude praises memories, because they always remember you.
We have no idea what that means, but you can try to figure it out for yourself by streaming the song here on Fake Shore Drive.