If you've ever wondered what Justin Bieber's armpits smell like (or if you've ever wanted yours to smell the same), you're in luck — the Canadian pop star is teaming up with Schmidt's Naturals to release his very own deodorant.
The "I Don't Care" singer shared the news via Instagram, announcing an upcoming partnership with Schmidt's, hinting that his particular scent will be called "Here + Now."
Exact product details have yet to be released, but the company is known for producing vegan, cruelty-free hygiene products made with natural ingredients.
Earlier this year, Bieber released his first clothing line, Drew House, which featured a range of neutral-coloured, unisex pieces like oversized T-shirts, sweatshirts and pants.
In related news, Bieber's wife, Hailey Bieber, reportedly has filed to trademark the name "Bieber Beauty," sparking rumours that she might be making a foray into beauty products herself.
Get the first whiff of the couple's cosmetic empire below.
The "I Don't Care" singer shared the news via Instagram, announcing an upcoming partnership with Schmidt's, hinting that his particular scent will be called "Here + Now."
Exact product details have yet to be released, but the company is known for producing vegan, cruelty-free hygiene products made with natural ingredients.
Earlier this year, Bieber released his first clothing line, Drew House, which featured a range of neutral-coloured, unisex pieces like oversized T-shirts, sweatshirts and pants.
In related news, Bieber's wife, Hailey Bieber, reportedly has filed to trademark the name "Bieber Beauty," sparking rumours that she might be making a foray into beauty products herself.
Get the first whiff of the couple's cosmetic empire below.
