Sometimes it takes an unfortunate event to ignite someone's career. For Halifax-based musician Dave Carroll it was the unceremonious smashing of his prize guitar by corporate giant United Airlines that inspired him to write no less than three songs about the incident. Now the second of those songs is making it's way around the Internet, and Carroll is hoping it may even surpass the over five million hits received for the video of his first song, "United Breaks Guitars."
"United Breaks Guitars: Song 2" is more of the trademark goofball comedy songwriting that has made Carroll's Nova Scotian band Sons of Maxwell a hit in the Eastern Canadian indie rock scene. Detailing his stilted interactions with a United Airlines public relations employee named Mrs. Irlweg, the song features such lyrics as "What did you mean when you said you were sorry, I'm a bit confused?" and refers to United's communications with him around compensation as "going dark and silent as a submarine, leaving me hanging like Apollo 13." (A full explanation of the song is available here.)
As we told you in early July, Carroll and his band mates witnessed United employees throwing around his guitar case, breaking his six-string. After much heated debate with Carroll, the airline refused to pay for the damages. Ever since he's been on a songwriting mission to get United to own up to its wrongdoings.
A third song, which we assume will be called "United Breaks Guitars: Song 3," will hopefully provide some sort of resolution to the trilogy. If not, perhaps Carroll can turn this into an entire anti-United Airlines career. Or, barring that, start writing commercial jingles for one of the competing airlines.