Published Aug 10, 2012Swedish pop troubadour Jens Lekman's first video for his upcoming I Know What Love Isn't, "Erica America", was a reasonably drab affair, with the artist and his backup band plunking it out on a factory floor. The band pull a 180, though, in the brightly lit new clip for the title track.
Encased in a room as white as fresh fallen snow, the video first finds Lekman half-lip-syncing the drippy pop jam before revealing the rest of his crew wailing away on their instruments. It must be a theme, as that's basically how the last vid was set up, save the setting. The tune itself has an off-screen paramour giggling as Lekman proposes marriage and ponders the game of love. You can check it out below.
As previously reported, I Know What Love Isn't hits shelves September 4 via Secretly Canadian.