Jay Z announced on Twitter that he has a "special announcement" planned for 5 p.m. eastern time. Tidal.com shows a clock ticking ticking down to that exact time.
The company's blurb as as follows: "Introducing the first music streaming service that combines the best High Fidelity sound quality, High Definition music videos and expertly Curated Editorial."
Tidal's Premium service costs $9.99 a month, while the loss HiFi service costs $19.99. They're available to test as a free 30 day trial. Unlike Spotify, it doesn't offer a free tier.
Go to Tidal.com to learn more.
Together, we can turn the tide and make music history. Start by turning your profile picture blue. #TIDALforALL— KANYE WEST (@kanyewest) March 30, 2015
"The Tides They Are-A Changing" #TIDALforALL— Mr. Carter (@S_C_) March 30, 2015
Music makes the people come together. Join Madonna and turn your profile picture blue. Do it for the music. #TIDALforALL— Madonna (@Madonna) March 30, 2015
It's time to turn the tide and make music history. Show you are part of the movement by turning your profile pic blue. #TIDALforALL— Usher Raymond IV (@Usher) March 30, 2015