Sprite has been running a crossover campaign with hip-hop artists, and following a string of "Obey Your Thirst" mini-documentaries (with Drake, Nas and Vince Staples, respectively), we've now got the fourth and final episode. This one features Isaiah Rashad.
The rapper hails from Chattanooga, TN, and the three-minute clip focuses on his life growing up in the small Tennessee city. We meet Rashad's family and friends, and he gets his hair braided by his mom as they discuss the rapper's early life and how he used to read the dictionary. It's an inspirational take on small-town dreams and the things that can be achieved with determination.
Watch it below [via The Fader].
Read Exclaim!'s recent interview with Rashad right here.
The rapper hails from Chattanooga, TN, and the three-minute clip focuses on his life growing up in the small Tennessee city. We meet Rashad's family and friends, and he gets his hair braided by his mom as they discuss the rapper's early life and how he used to read the dictionary. It's an inspirational take on small-town dreams and the things that can be achieved with determination.
Watch it below [via The Fader].
Read Exclaim!'s recent interview with Rashad right here.
