Heineken Pulls Beer Ad After Chance the Rapper Deems It "Terribly Racist"

Heineken Pulls Beer Ad After Chance the Rapper Deems It "Terribly Racist"
Chance the Rapper is a powerful man. In addition to his beloved tunes, he's emerged as something of a pop culture critic. In addition to his commentary on Bright (which he didn't love) and The House (which he loved), the rapper has now used his powers to get a controversial Heineken ad removed from history.

The Dutch beer company shared an ad for Heineken Light that showed a bartender slide a bottle of beer past multiple black people, eventually making its way to a lighter skinned woman. "Sometimes, lighter is better" the ad read.

Upon its initial airing, Chance the Rapper pointed out that the commercial was "terribly racist." He suggested that companies are "purposely putting out noticeably racist ads so they can get more views."

Following Chance's critique, Heineken has pulled the ad from television and YouTube.

"While we feel the ad is referencing our Heineken Light beer, we missed the mark, are taking the feedback to heart and will use this to influence future campaigns," a spokesperson told Newsweek.

Read Chance the Rapper's commentary on the ad below.