Haviah Mighty is back with a new video to celebrate her Polaris Music Prize-winning album 13th Floor. The Canadian MC's latest visuals come for her 2019 effort's "Bag Up," and you can get in on them now.
"Bag Up" was produced by Mighty herself alongside her brother Mighty Prynce. The video itself, meanwhile, was directed by Keethan Krish and produced by Rack & Pinion.
In a statement, Mighty explained the following of the clip:
As we develop a more keen sense of necessary change in this country, and as COVID-19 simultaneously leaves us in a state of uncertainty, we need a reminder — in hypeman form — to find our new state of normalcy. We have to continue to strive towards our goals, yearning to find success despite these setbacks. Bag Up is the celebration of that yearning. Through tribal drums and infectious synths, are lyrics of fierce effort within self, to quite literally earn money doing what one loves. "Bag Up" is the last piece of content from the album, 13th Floor. It's amazing that we've had over a year of fun with this project! We collaborated with Rack & Pinion on this visual, depicting a selection of resilient women on different paths, dealing with different life hindrances, but bonding over and connecting with the go-getter energy that lies in all of us. With playful lines like, 'I just wanna get my M's up ... mmm mmm I'm a Smartie though' and more personal lines like 'They wanna gentrify dreads, but I'm the creme de la creme,' I focus on my specific hustle — being a musician — and how I will remain true to the craft while growing this empire.
Watch the "Bag Up" video play out down below.
"Bag Up" was produced by Mighty herself alongside her brother Mighty Prynce. The video itself, meanwhile, was directed by Keethan Krish and produced by Rack & Pinion.
In a statement, Mighty explained the following of the clip:
As we develop a more keen sense of necessary change in this country, and as COVID-19 simultaneously leaves us in a state of uncertainty, we need a reminder — in hypeman form — to find our new state of normalcy. We have to continue to strive towards our goals, yearning to find success despite these setbacks. Bag Up is the celebration of that yearning. Through tribal drums and infectious synths, are lyrics of fierce effort within self, to quite literally earn money doing what one loves. "Bag Up" is the last piece of content from the album, 13th Floor. It's amazing that we've had over a year of fun with this project! We collaborated with Rack & Pinion on this visual, depicting a selection of resilient women on different paths, dealing with different life hindrances, but bonding over and connecting with the go-getter energy that lies in all of us. With playful lines like, 'I just wanna get my M's up ... mmm mmm I'm a Smartie though' and more personal lines like 'They wanna gentrify dreads, but I'm the creme de la creme,' I focus on my specific hustle — being a musician — and how I will remain true to the craft while growing this empire.
Watch the "Bag Up" video play out down below.
