Just when we thought Axl Roses never-ending album saga couldnt get any more ridiculous, we get this piece of marketing genius: Chinese Democracy has signed on as the "official soundtrack to the 2008 Grey Cup.
On Sunday (November 23), Gun N Roses ridiculously long-awaited album will be featured throughout the Grey Cup broadcast, with several tracks being televised nationally on TSN and RDS. Also, since Sunday marks Chinese Democracys official release day, football fans will be able to buy the record during the game at Montreals Olympic Stadium, making the album the first to be available for sale at a Grey Cup venue.
The press release was unclear, however, on how the sales will occur, but we can only hope that the vendors roaming the stands will be selling copies right alongside the usual beer, hot dogs and savoury snacks.
Its also unclear whether Via Rail will try to capitalize on the promotion and test-launch its proposed download service so that fans can blast Chinese Democracy on the way to the big game.
To get you pumped, heres a little help from the press release: "Now the enormously influential GNR is ready to rock once again at the Grey Cup!