Published Jul 26, 2017This morning (July 26), Nine Inch Nails' Trent Reznor took took aim at a variety of pop culture figures in a pair of newly conducted interviews, from low-hanging fruit Donald Trump, to big-name targets like Drake and Nicki Minaj, to some more head-scratching selections, including "asshole" Ashton Kutcher and indie darlings Grizzly Bear.
Of the latter, Reznor spoke at length against the band licensing their 2009 hit "Two Weeks" in a Volkswagen commercial, which aired during Super Bowl XLIV in 2010. In the interview with Vulture, Reznor stated:
Something that's struck me as a significant shift, and I don't know when it started, is when the corporate entity became a benefactor as opposed to a thing musicians shunned. When I hear Grizzly Bear in a Volkswagen commercial, it kind of bums me out. I like Grizzly Bear a lot; I don't want to think of a fucking car when I hear their song. But somewhere along the line it became okay to get in bed with a sponsor. More specifically it became okay for rock bands to talk about.
Speaking with Exclaim!, Grizzly Bear multi-instrumentalist and producer Chris Taylor — who had not yet heard Reznor's remarks — initially responded with a laugh followed by "Well, that would be a pretty old quote."
When informed that the quote was not, in fact, pretty old, he replied, "Oh he just said that today? Well, I'm a big fan of him. That's a bummer to hear. We're not trying to bum anyone out."
Watch the offending commercial below.