While Canadian-born, L.A.-based pop performer Grimes is generally known for collaborating with artists on records, she's just revealed plans to put out a new perfume with fashion world figure Stella McCartney. The ETA for the scent is unclear, but it's apparently called "Pop."
Grimes announced the project today (March 4) over Instagram, writing that she and her "fave vegan" (McCartney) are currently working on a "new sustainable, environmentally friendly perfume campaign." She also promoted the scent's purportedly eco-friendly impact with the hash tags #biomimicry and #sustainable-fashion.
Apparently, there are two other collaborators involved in the project, though their identities are being kept under wraps at the moment.
😊 excited 2 announce that I am collaborating w my fave vegan, the inimitable @stellamccartney on her new sustainable, environmentally friendly perfume campaign alongside some rad game changers, whose identities have yet 2 be revealed 😯 --- it's called pop! #biomimicry #sustainable-fashion ! 💀💀💀💀 xxx More details coming soon ☄^_^
Grimes had previously worked within the world of fashion by marketing a jewelry line of "pussy rings" back in 2012.
Earlier this week, a remix of Grimes' Art Angels single "Kill V. Maim" was remixed by Mindless Self Indulgence's Jimmy Urine. You'll find the track streaming down below.