Grimes announced the project today (March 4) over Instagram, writing that she and her "fave vegan" (McCartney) are currently working on a "new sustainable, environmentally friendly perfume campaign." She also promoted the scent's purportedly eco-friendly impact with the hash tags #biomimicry and #sustainable-fashion.
Apparently, there are two other collaborators involved in the project, though their identities are being kept under wraps at the moment.
😊 excited 2 announce that I am collaborating w my fave vegan, the inimitable @stellamccartney on her new sustainable, environmentally friendly perfume campaign alongside some rad game changers, whose identities have yet 2 be revealed 😯 --- it's called pop! #biomimicry #sustainable-fashion ! 💀💀💀💀 xxx More details coming soon ☄^_^
Grimes had previously worked within the world of fashion by marketing a jewelry line of "pussy rings" back in 2012.
Earlier this week, a remix of Grimes' Art Angels single "Kill V. Maim" was remixed by Mindless Self Indulgence's Jimmy Urine. You'll find the track streaming down below.