Published May 01, 2009Fat Wreck Chords owner and NOFX bassist/vocalist "Fat" Mike Burkett has revealed that from this day forward - or until music sales are actually profitable again - all of his label's CDs will be available for under ten dollars.
In his typical seemingly nonchalant way, Burkett relayed the information while delivering a tour update and announcing the official release of NOFX's latest full-length Coaster. He states:
"Things I learned going to Ireland: Don't order Bushmills in Dublin. Don't order Jameson in Belfast. Don't drink too much on the ferry, or too little, cuz either way, you will get sick. Oh, this is the important news: the NOFX record comes out today. What's more important is that it will be priced under $10 in every store in North America. This is not a sale. This is how much this CD costs, and not only that, but EVERY CD on Fat Wreck Chords will now be under $10 and most will be under $8."
"No, we are not crazy," he continues, in justification. "We just think that having a very low CD price is a fair way for scene-supporting music fans to support their favorite independent bands and labels. Sound crazy? I think it sounds reasonable. We make less profit, but bands hopefully will sell more CDs to more people, which is why we started doing this in the first place."
No word on whether that price includes the 49th parallel and applies to Canadians or if the new rate will be retroactive to catalogue albums currently in stores. Funny how the punk rock "cheap mentality" didn't kick back in until CD sales went into the toilet but at least the spirit is there. It's called, "survival of the Fattest." Heh heh, that's an inside joke label fans will groan at.