Published Oct 15, 2010Every Time I Die ought to be riding high. The Buffalo, NY-based metalcore dudes signed to Epitaph last year, and on October 26 will release a new DVD entitled Shit Happens: The Series, compiling extended versions of all the episodes from their recent web series. Unfortunately, the band have reportedly landed themselves in legal trouble by promoting their album using fake celebrity re-tweets.
Among the celebrities included in Every TIme I Die's fake re-tweet campaign were Kanye West, Perez Hilton, Justin Bieber and Conan O'Brien. The tweets, which are still up on the band's Twitter account, include "RT @ConanOBrien: well @everytimeidie made some enemies, but they sure have me interested in their dvd," and "for sure it will my man! RT @justinbieber: if I don't have pubes by oct 26th, I'm sure the ETID DVD will give me a whole mess of em, yo!"
Now, the group may be facing legal action for the stunt. Punknews points to a tweet posted on Wednesday (October 13) that reads, "it took 7 days for seize and desist papers to show up :-( unfortunately, this dude was right http://bit.ly/da03VO anyone know a good lawyer?"
While the source of the complaint is unconfirmed, one tweet hints, "We just spoke to our lawyer and though we can't comment on it, there's no law saying you can't tweet @kanyewest & tell him to fuck off."
Of course, it's entirely possible that these legal troubles are as fake as the original re-tweets. Given that the band still hasn't taken down the offending tweets, it may be that they created the lawsuit as a way to give their stunt a little extra push. Then again, frontman Keith Buckley told Absolute Punk, "We were truly quoted by people who objected to themselves being quoted. We are truly in a legal dispute."
Whatever the case, one thing is certain: Shit Happens: The Series will be out on DVD on October 26, and can be pre-ordered here.