Published Sep 25, 2013Over the years, Eminem has championed artists like 50 Cent, D12 and Yelawolf via his own Shady Records, and now the company has expanded to include a film division, which is naturally called Shady Films.
Today (September 25), the label announced that it had inked a deal with the YouTube channel LOUD in partnership with its parent company, Ben Silverman's Electus.
While this marks the launch of Shady Films, this won't be the first time that Eminem has attached his name to film content. The new deal with LOUD will include the second season of the web series Burn Rubber, an Eminem-produced program about a shoe store in Detroit. (It was previously known as Detroit Rubber. It's not clear if the show has been renamed, or if it is simply mislabelled in the press release).
Shady Films will also present Elliott Wilson's CRWN interview show, while the announcement promises that "new programs that are already in development." It's not clear if these programs will be on the internet or if Shady Films plans to branch out into theatres and television. Stay tuned for more information from the new company.
Meanwhile, Eminem will release The Marshall Mathers LP 2 on November 5.