Electro Group

A New Pacifica

BY Cam LindsayPublished Apr 1, 2001

Ah, to be in 1990 again, with Creation Records and its talented roster of My Bloody Valentine, Ride, Slowdive, Medicine and Swervedriver, among others. The sound of loud guitars swirling through effects pedals at deafening volumes while sweet voices guide us into heaven. Northern California's Electro Group is as close to that place as you can get. A New Pacifica, their debut album, is reminiscent of the great albums released by some of the late '80s, early '90s Creation and 4AD bands: melodic pop songs drenched in a thick wall of noise, courtesy of fuzz guitars, driving bass and timely drums. Led by Tim Jacobson (a former member of Rocketship), Electro Group shows how great the sound of extremely distorted pop music can be. The songs range from Dinosaur Jr. rockathons ("Cyrna Ruka") to Swervedriver jam sessions ("Continental") to the short instrumentals that made Loveless so dreamy ("A New Pacifica"). As many people still hopelessly wait for that next My Bloody Valentine album, Electro Group has given fans of this music the closest thing to Loveless anyone could hope for.
(Omnibus)

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