Published Jan 17, 2008Super Bowl ads are almost as important to viewers as the massive sporting event itself. With this in mind, alt-rock weirdoes Eels are planning to make a big splash during the Packers/Patriots (wait, is that a prediction?) showdown with an ad for their new rarities compilation, Useless Trinkets.
Of course, Super Bowl ads are rather expensive, costing around $100,000 per second. Speaking to NME.com, Eels revealed they won't exactly be hogging the airwaves. Their plan? To run a one-second ad (which is basically all they can afford) featuring front-man Mark Oliver Everett saying the letter "U," referencing the first letter of their new album's title. Is this sheer brilliance or a complete waste of money? I guess only Billboard will have the answer once their chart position is revealed the following week. A full version of the ad will run online after the game finishes.
Eels "Last Stop: This Town"