Published Dec 02, 2010In recent years, music award shows have been fighting a constant struggle to keep the attention of older audiences while drawing in new fans. The Grammys just made its plea for relevancy by nominating the Arcade Fire for Album of the Year. The Juno Awards will go one step further in its efforts to tap a younger audience, hiring Young Money rap star and teen heartthrob Drake to host the ceremony in Toronto this spring.
Last year, Drake drew the screams of young fans when he performed at the show with Justin Bieber. As a host, he promised to keep the kids' attention. "I am beyond honoured to be hosting this monumental Juno Awards in the greatest city on Earth," he said in a press release. "I want to bring a youthful energy to the show and encourage people to be excited about what Canadian music has to offer. See you all at the show."
The Juno Awards will take place on March 27. It will be their 40th year of celebrating Canadian music. The nominees will be revealed on February 1.