Published Dec 27, 2012The popularity of the term YOLO — an acronym for "you only live once" — is usually credited to Drake, who famously used it in the chorus of his Lil Wayne-featuring 2011 track "The Motto." Now, the Canadian rap sensation is blasting American retail chains Walgreens and Macy's, both of whom are selling clothing using the slogan.
In the early hours of Christmas Day, the rapper posted an Instagram image of a rack of YOLO hats, along with the message, "Walgreens....you gotta either chill or cut the cheque." He subsequently posted an image of a Charlie Brown T-shirt similarly emblazoned with YOLO, writing, "Macy's...same goes for you."
Drizzy apparently didn't invent YOLO, but "The Motto" definitely helped the term rise in popularity. Billboard notes that, if Drake wanted to pursue legal action, he would have to trademark the acronym and prove that it is not a generic term already in use. The Charlie Brown T-shirt from Macy's seems particularly suspicious, given that it uses the slogan "YOLO is my motto," which appears to allude to Drake's song.
Whether Drake actually sues Walgreens or Macy's remains to be seen. In any case, clothing retailers using YOLO in their products might want to take note.