Published Feb 13, 2013Last year, Trent Reznor revealed he was working with Dr. Dre's Beats Electronics on a new streaming service to rival Rdio, Spotify, Songza, Gooveshark, iTunes and the rest. While initially going by the name Daisy, they've now redubbed the digital service as, fittingly, Beats, and it should launch this summer.
As Billboard reports, Jimmy Iovine, Beats' co-founder and chairman of Interscope Geffen A&M, announced the company's upcoming strategy yesterday (February 12) at the AllThingsD Dive Into Media conference, though he didn't say exactly when the service goes live.
Iovine detailed the service's MO, which will have employees creating specific playlists for their users, based on info obtained throughout their subscription. The company notes that the plan is to "marry math with emotion."
"We are making tons and tons of curated lists," Iovine said. "If you go the gym, we'll know where you are. So when you wake up in the morning, there will be a list waiting for you."
While Beats will be tailoring playlists to your tastes, the information on what you listen to will also apparently be collected and offered up to the recording artists you favour. Beats believes that the exchange of information is "fair play."
"I would die to know who bought my records on iTunes, but I don't," Iovine added.
While prices have yet been confirmed, he said that Beats will "charge the same thing as everybody else… $10 a month or whatever it is."