The back-and-forth bickering appears to stem from potato-related plagiarism. Diplo's made his appreciation for the root vegetables known in the past, and seems to have taken offence at the all-day breakfast restaurant co-opting his spirit animal.
When Denny's shared a picture of a potato with the caption "#mondaymotivation" on Twitter, Mad Decent shot back with a side-by-side comparison of Denny's tweet and one of their own (featuring a different potato) from back in April.
denny's tweets have always been annoying but this is the last straw lmao— MAD DECENT (@maddecent) July 31, 2017
Seemingly upset about the similar choice in generic potato pictures, Diplo took to his own personal Twitter account to shame America's diner.
denny's go ahead and recycle all the old internet jokes you want to sell your disgusting food but stay away from my record label. https://t.co/foa3nIyTY5— Diplo (@_diplo_) July 31, 2017
He went on to throw some extra shade at one of the restaurant's signature dad jokes.
these are much more painful when you realize a room full of ad agency employees are high fiving eachother after launching every single tweet https://t.co/JFc8DOCm7A— Diplo (@_diplo_) July 31, 2017
When another Twitter user countered by accusing Diplo's account of the same approach, all the producer could respond with was "lmao i wish."
lmao i wish— Diplo (@_diplo_) July 31, 2017
Denny's stepped up to the plate and delivered the walk-off grand slam, though, misspelling Diplo's name and likening his face to the potato that started all the drama in the first place.
sorry we tweeted a picture of you without your permission, dilpo :( https://t.co/Ax4zsU6w3U— Denny's (@DennysDiner) August 1, 2017