Published Nov 01, 2012Sacramento doom-rappers Death Grips have been sabotaging their relationship with Epic Records as of late, first by spontaneously releasing their album No Love Deep Web as a free digital download and, most recently, sharing the angry letter that they had received from the label. It comes as no surprise, then, that Epic is in the process of dropping the group from its roster.
The label explained the decision with the following statement [via Pitchfork]:
Epic Records is a music first company that breaks new artists. That is our mission and our mandate. Unfortunately, when marketing and publicity stunts trump the actual music, we must remind ourselves of our core values. To that end, effective immediately, we are working to dissolve our relationship with Death Grips. We wish them well.
This is probably a good choice for everyone involved. After all, Death Grips are clearly determined to do things their own way and not let a major label control their renegade approach to self-promotion. As for Epic, the label wrote in a recently leaked email to the band, "Epic will not be pay [sic] for an album that thousands of people have already downloaded." Now they won't have to.
In other words, nobody is about to force Death Grips to take No Love Deep Web offline. Get it for free below.