Published Jul 26, 2012Even if you're not an EDM fan, chances are that you can instantly recognize the rodent-headed dance music star deadmau5. Now, the Canadian beatmaker is further proliferating his brand by launching his own clothing line.
The line was made in collaboration with Neff Headwear, and is appropriately named Neffmau5. It consists of T-shirts, hoodies and hats, all of which are emblazoned with variations on the famous mau5head logo. This is apparently the start of a two-year clothing venture.
The electro star born Joel Zimmerman told Billboard, "I love the street and snowboard scene. The people involved are the people I see at my shows, so it made sense to hook up with a cool company like Neff to work on a collaboration. Plus it was easy to put ears on the Neff face for an instantly legit logo, right?"
The collection was officially released yesterday (July 25). A trailer for the line is streaming below, and you can buy items over at Neff Headwear's website.
We're guessing that this clothing line is only going to reinforce A Guy Called Gerald's opinion of deadmau5 as a "greedy rat head fuck."