Published Jun 22, 2017Young Thug's "singing album" was initially titled Easy Breezy Beautiful Thugger Girls before it was shortened to its current Beautiful Thugger Girls. The former title was a play on CoverGirl's marketing slogan, and the company has now come out against the rapper's use of the phrase in a violent promotional clip for the album.
The teaser trailer, which can be found below, shows a woman in exercise gear being assaulted by other women wearing ski masks bearing the acronym "E.B.B.T.G." After being knocked out with a baseball bat, the woman is taken hostage in a different room while an assailant writes "Easy Breezy Beautiful Thugger Girls" on strips of duct tape stuck to her face.
As Billboard reports, CoverGirl released the following statement pertaining to the video:
CoverGirl was not contacted by Young Thug or any parties regarding his original album title. The album is not aligned with our values at CoverGirl. Violence and abuse are unacceptable behaviors. We do not support the use or association of our iconic slogan, 'Easy, Breezy, Beautiful, CoverGirl' with Young Thug's video, album or promotional materials."
Beautiful Thugger Girls is out now through 300/Atlantic/WEA International.