Coldplay "Ink" (interactive video)

Coldplay "Ink" (interactive video)
Did you ever read those Choose Your Own Adventure books when you were a kid? Coldplay have revealed a new video for their Ghost Stories track "Ink" that employs a similar concept.

The animated clip was directed by L.A. agency Blind and employs the interactive technology from Interlude. We can't tell you exactly what happens, since there are more that 300 possible journeys viewers can take by selecting objects on-screen. The general tone is melancholic and fits with the electronic-tinged pop ballad by showing a man on a quest to find his lost love.

Watch it here.

Coldplay released their concert album Ghost Stories Live 2014 this week.