Like it or not, your options for cliché Coachella attire may soon be getting smaller due to a lawsuit filed against Urban Outfitters for alleged trademark infringement.
Coachella Valley Music and Arts Festival and promoters Goldenvoice filed the suit on Tuesday (March 14) in California federal court, claiming that Urban Outfitters subsidiary Free People is using "Coachella" in product names or descriptions and effectively "trading on the goodwill and fame," Billboard reports.
The offending Free People products include names like "Coachella Boot," "Coachella Mini Dress," "Coachella Pocket Tank" and "Coachella Valley Tunic."
The lawsuit also claims Urban Outfitters uses "Coachella" as a keyword to trigger online advertising and in the metadata on its website — something that intentionally is misdirecting consumers searching for official Coachella merch.
As Billboard reports, this is "likely to cause confusion, or to cause mistake, or to deceive consumers" that Free People is affiliated with Coachella when it is in fact not. The suit even goes on to claim such an act is "likely to cause dilution by blurring or dilution by tarnishment."
The lawsuit includes a massive list of alleged offences against Urban Outfitters, including trademark infringement, false designation of origin and unfair competition, dilution, common law tortious interference of contractual relationships, violation of California trademark law and violation of California unfair competition and law, Billboard reports.
Apparently, Urban Outfitters has also ignored repeated requests by Coachella and Goldenvoice to cease and desist in these activities.
The lawsuit is demanding that Urban Outfitters be legally prevented from using the name "Coachella," in addition to unspecified damages that include all the profits made by Urban Outfitters from clothing with the "Coachella" name.
This year, Coachella runs from April 14 to 16 and 21 to 23 in Indio, CA.