Earlier this month, Toronto's Chris Yonge dropped new self-produced single "Cash" to kick off his 2020, and we're now premiering the accompanying video for his latest.
Directed by Elliott Muscat and executive produced by Christian Tyler (Drake, PARTYNEXTDOOR), the clip takes a comedic look at how cash ruling everything around us can lead people to become monstrous versions of themselves.
An afternoon kicked up on the couch goes left after Yonge and a friend secure their stacks from a glowing gold bag. An unsuspecting pizza deliveryman soon tries to get a share of the treasure for himself, but desperately needs Yonge's help in determining the best way to ultimately split the prize.
"We wanted to cover the allure of chasing money including the effects of greed and how it can change people into monsters...literally," Muscat tells Exclaim! "On top of encapsulating these emotions, it was important to us to pay homage to our favourite music videos and movies from the '90s. At the end of the day, we made something we really wanted to watch that reminded us of why we fell in love with film and music in the first place."
Yonge adds, "I feel like most people sacrifice their dreams to pay their bills; if we just had money we'd spend every moment doing what we love. With that being said, it isn't the money that's going to make us happy, the freedom will."
Yonge delivered his intro project in 2018 and is expected to release his debut full-length album this year.
Directed by Elliott Muscat and executive produced by Christian Tyler (Drake, PARTYNEXTDOOR), the clip takes a comedic look at how cash ruling everything around us can lead people to become monstrous versions of themselves.
An afternoon kicked up on the couch goes left after Yonge and a friend secure their stacks from a glowing gold bag. An unsuspecting pizza deliveryman soon tries to get a share of the treasure for himself, but desperately needs Yonge's help in determining the best way to ultimately split the prize.
"We wanted to cover the allure of chasing money including the effects of greed and how it can change people into monsters...literally," Muscat tells Exclaim! "On top of encapsulating these emotions, it was important to us to pay homage to our favourite music videos and movies from the '90s. At the end of the day, we made something we really wanted to watch that reminded us of why we fell in love with film and music in the first place."
Yonge adds, "I feel like most people sacrifice their dreams to pay their bills; if we just had money we'd spend every moment doing what we love. With that being said, it isn't the money that's going to make us happy, the freedom will."
Yonge delivered his intro project in 2018 and is expected to release his debut full-length album this year.
