Charli XCX Unveils New Label and EP, Shares SOPHIE-Produced Single

Charli XCX Unveils New Label and EP, Shares SOPHIE-Produced Single
UK pop genius Charli XCX has been promising a proper follow-up to Sucker for a while now, and she's finally got some music on the way. Today, she's announced plans for a new label and a new EP, while also sharing a new single.

It turns out that Charli really loves making little-kid car sounds, because all three new items are called "Vroom Vroom."

You might remember the song title "Vroom Vroom" from last fall, when Charli shared an early version of her SOPHIE-produced single via Beats 1.

The final version of the song is available now, and it'll appear on Charli's four-song Vroom Vroom EP, which is set to drop on March 25. It will also be available to stream in full on Friday (February 26).

Along with her own music, Charli will use Vroom Vroom Recordings (a subsidiary of Atlantic Records UK) to release music from rising artists like RVRS and CuckooLander. Their new singles are also embedded in the player below.

Of the Vroom Vroom label, Charli released the following statement:

Vroom Vroom Recordings is my new, experimental pop label and it will combine my love for bubblegum pop with mystery and darkness. The artists coming up through it will be sharp, potent, deadly, and ultimately, will leave their mark on pop music. RIVRS and CuckooLander are two artists who have so much intelligence, pop sensibility and potential - they know what they want and both have great vision. That inspires me and it's why I want to work with them. I've always been fascinated by shy and introvert people - it's something that I am mostly not - and I feel both acts are in ways. It captivates me and sucks me in, and I think their music will do the same for others.

I've worked with SOPHIE on the new EP and what we create together speaks for itself. Sometimes we get aggressive, sometimes we get beautiful; he pushes me and I push him. I'm making beautiful party songs right now and this is just the start. The album goes to other places and I can't wait for people to hear it. I feel the most creative I have in a long time and I couldn't be more excited for the next chapter.


Listen to three new tracks from Vroom Vroom Recordings below. Charli will also soon host her own Beats 1 radio show starting Friday and another new EP track "Trophy" will premiere tonight on Zane Lowe's Beats 1 show.

UPDATE (02/23 1:15 p.m.): You can now hear "Trophy" at the bottom of the page.

On top of all that, a press release also reveals that fans can expect a new Charli XCX full-length later this year.

Vroom Vroom EP:

1. Vroom Vroom
2. Paradise ft. Hannah Diamond
3. Trophy
4. Secret (Shh)