Captured Tracks' Mike Sniper Launches Omnian Music Group

Captured Tracks' Mike Sniper Launches Omnian Music Group
The Captured Tracks empire is expanding, with the label's founder Mike Sniper announcing that he's roping together a series of record labels under the banner Omnian Music Group.

Sniper confirmed in a new interview with Billboard that OMG will handle business for the original Capture Tracks imprint, as well as offshoots Body Double and Fantasy Memory. It also expands the existing relationship with New Zealand's Flying Nun and has added Seattle's Couple Skate and New York's Squirrel Thing to the family. A brand new venture dubbed Sinderlyn is also under the umbrella of OMG.

Modelling his new venture after London's Beggars Group (which includes 4AD, Matador Records, Rough Trade Records and XL Recordings), Sniper explained that the expansion will let Captured Tracks, whose roster currently features buzzed-about bands like Perfect Pussy and Mac DeMarco, "become a larger label" while also spreading the workload between the associated imprints.

"While Captured Tracks is growing in general, this was a way for me to work with more artists, do more things, hire more staff — not burden [the label] by tying 25 more artists to it, doing 50 million more projects with it," Sniper told Billboard, adding, "I'm interested in having more companies to oversee."

The breadth of OMG will have Captured Tracks focusing on newer acts like Naomi Punk, while Body Double and Flying Nun will continue to act as reissue hubs, the latter having recently offered up vintage material from the Bats, the Clean and more. Fantasy Memory handles OMG's "avant garde" needs, while Sinderlyn will apparently be issuing a variety of 7-inches and EPs ("the mantra of Sinderlyn is that there is no mantra"). The details on the first Sinderlyn releases have yet to be delivered.

Couple Skate and Squirrel Thing will continue to be run as is, with the former currently issuing material from bands like Vancouver's Weed, while the latter is self-described as "dedicated to the almost-lost, hidden-away, and nearly-forgotten."