Cam'ron Enters the Breakfast Market with His Own Cereal Boxes

Cam'ron Enters the Breakfast Market with His Own Cereal Boxes
Photo: Kevin Jones
While chinchilla fur enthusiast Cam'ron has reunited with his Dipset pals for a reunion tour and some new tunes, the New York rapper is furthering his solo career by bringing himself all the way to your breakfast table. Specifically, Cam has got a new cereal item called Killa Crunch coming your way.

According to a press release, "Cam'ron knows that breakfast is the most important meal of the day, so he created a limited run of Killa Crunch cereal boxes to help his fans start their day."

The front of the colourful cereal box features a gun-toting image of Cam, this based off a recent Complex photo shoot. It likewise will attempt to make the morning meal go by faster with "goonie goodness inspired by the Dipset don," in particular via a "Dumb Smart" crossword and a rap-themed madlib.

It should be noted that if you're looking for a mouthful of morningstuffs, you're going to be disappointed. The promotional item doesn't actually contain any cereal. Nor will it include the advertised "Cam'borghini collectible toy" advertised at the top of the box. It will, however, contain a Killa Crunch T-shirt.

XXL reports that boxes of Killa Crunch will be tucked into various New York City-area bodegas throughout the weekend and these ones will also apparently include a $100 bill.

If you're not in NYC, you can order up a box through the Virgin Mega App starting this Monday (April 13). The technically Crunch-less cereal box retails for $45 US.