​Born Ruffians Ready 'Uncle, Duke & the Chief' LP, Share New Video

The clip for "Forget Me" was directed by July Talk's Leah Fay Goldstein and Peter Dreimanis
​Born Ruffians Ready 'Uncle, Duke & the Chief' LP, Share New Video
Born Ruffians last released a full-length album in 2015 with RUFF, but the Canadian indie rock troupe are now ready to follow it up with an LP titled Uncle, Duke & the Chief. It's due out on February 16 via Paper Bag Records.
 
The new record was produced by Richard Swift (the Shins, Foxygen), and it hears the band eschewing "mouse-clicked studio trickery" in favour of a classic rock'n'roll-leaning sound. As a press release puts it, "it is a record less concerned with what sounds hip than what feels good."
 
That feeling culminated in nine new tracks, the first of which has now arrived with an accompanying video. "Forget Me" serves as the album opener, and the matching clip was directed by July Talk's Leah Fay Goldstein and Peter Dreimanis.
 
"It's about how the light is something that you should embrace and feel okay going towards it," Born Ruffians frontman Luke Lalonde said in a statement. "We're all doing this together, we're all on the exact same path — it's just that some of us are ahead of others."
 
See the full tracklisting for Uncle, Duke & the Chief below, then hit play to watch the brand new video for "Forget Me."
 
Uncle, Duke & the Chief:

1. Forget Me
2. Miss You 
3. Side Tracked
4. Fade To Black 
5. Love Too Soon 
6. Spread So Thin
7. Tricky 
8. Ring That Bell
9. Working Together