Born Ruffians "Don't Live Up" (video)

Born Ruffians "Don't Live Up" (video)
Ontario indie rock outfit Born Ruffians are readying their latest LP RUFF for release next month, and they've shared a new video for album cut "Don't Live Up" to ease the wait for fans.
 
It follows the group's recent visuals for "We Made It" and a still-streaming 30-days-long behind-the-scenes film. The new song hears the band coming to terms with expectations that don't quite get met, while the accompanying visuals see the band moving from place to place — from the stage to a bar to a hotel to a diner, they make their way around town and then do it all over again.
 
Get stuck in their loop of let-downs by hitting play below and watching the clip for "Don't Live Up." RUFF arrives on October 2 via Paper Bag Records/Yep Roc Records.