Published Sep 17, 2015Ontario indie rock outfit Born Ruffians are readying their latest LP RUFF for release next month, and they've shared a new video for album cut "Don't Live Up" to ease the wait for fans.
It follows the group's recent visuals for "We Made It" and a still-streaming 30-days-long behind-the-scenes film. The new song hears the band coming to terms with expectations that don't quite get met, while the accompanying visuals see the band moving from place to place — from the stage to a bar to a hotel to a diner, they make their way around town and then do it all over again.
Get stuck in their loop of let-downs by hitting play below and watching the clip for "Don't Live Up." RUFF arrives on October 2 via Paper Bag Records/Yep Roc Records.