Bonnie "Prince" Billy Gets His Own Fragrance

Bonnie "Prince" Billy Gets His Own Fragrance
As far as merch items go, this is even more unexpected than bottle stoppers: indie folk royalty Bonnie "Prince" Billy has got his very own fragrance courtesy of Sanae Intoxicants. This unisex perfume is simply called Bonnie Billy, and it was launched yesterday (December 3) in Los Angeles

A 5 ml bottle costs $220, while 0.5 ml samples are $22 and available by email request. The official product description is as follows: "Underneath the bouquet of the mukhallat, on a warm, Egyptian jasmine, tobacco night, rocks the ancient, romantic rhythm of the Assam oud. Relish in this mystical, swirling dance. It will light up all who surround you."

According to the fashion blog A Shaded View on Fashion [via Pitchfork], Will Oldham came up with the idea of creating a fragrance using the agarwood tree, and Sanae Intoxicants collaborated with him to turn it into a reality.

Yep, you can't make this stuff up, folks.