Published Feb 15, 2010It's starting to look as if Drag City's publicity people have the most fun when it comes to announcing albums. First, there was the mysterious comic strip advertising Joanna Newsom's long-anticipated new album. Now, a girl in a thong has arrived to tell us about a new Bonnie "Prince" Billy record.
As Pitchfork points out, Drag City put out a call for emails to be sent to [email protected] Any email sent to that address is replied to with a Valentine's Day video message from Bonnie "Prince" Billy. The video, which is viewable below, shows someone disrobe to reveal some lingerie with some album info hand-written on the butt cheeks. Then, when the video ends, the date March 23 reveals on the screen.
According to the butt cheeks, the album is called The Wonder Show of the World, and is billed as Bonnie "Prince" Billy & the Cairo Gang. To further support the evidence that this album is coming out in March, Billy's European label Domino posted a similar video, with the date March 22 at the end. And with UK and European releases coming out on Mondays, it makes sense.
Stay tuned for more information, possibly scrawled across body parts.