Published Jan 23, 2015Septuagenarian songwriter Bob Dylan is embracing his age. He recently granted his first interview in several years to AARP the Magazine — the publication run by the American Association of Retired Persons — and now he's announced plans to give away 50,000 copies of his new album to subscribers of the publication.
Shadows in the Night, due out on February 3 through Columbia, is a covers album of songs popularized by Frank Sinatra. Obviously, Dylan's idea to cover one of the most famous oldies singers ever is bound to appeal to lots of senior folks, and he told AARP, "A lot of those readers are going to like this record. If it was up to me, I'd give you the records for nothing and you give them to every [reader of your] magazine."
We're not sure if Dylan actually did "give [AARP] the records for nothing," but in any case, a deal has been struck and albums will be sent out to 50,000 random subscribers.
This idea is a bit like one employed by Prince in 2010, when he gave away his album 20Ten with copies of various newspapers.