Published Jun 09, 2011You would think that an advertising agency would understand a simple concept like artistic royalties, but apparently that's not the case for NYC's Della Femina Rothschild Jeary & Partners. The agency has been slapped with two federal lawsuits from the Black Keys after reportedly using their song, "Tighten Up," in a banking ad.
As Billboard reports, the suits were filed in Nashville and Manhattan by Nonesuch Records, acting on behalf of the band. The lawsuits charge the company with stealing the song for a Valley National Bank commercial that ran during the Grammy Awards.
The lawsuit reads: "For at least a two-week period in February 2011 coinciding with the period leading up to and the aftermath of the 2011 Grammy Awards, the Agency and VNB knowingly created and ran a television commercial incorporating significant portions of ['Tighten Up'] without having sought or obtained a license from Nonesuch to do so."
The band and label aren't seeking a specific financial amount. Instead, the suit asks the judge to assess the damage and compensate the parties accordingly. Apparently, Nonesuch previously sent the ad agency and bank cease-and-desist letters, but these were ignored.
The Black Keys' brush with the mainstream has had its share of hiccups. As you may remember, their MTV VMA was previously credited to the Black Eyed Peas.