Being thrust into the spotlight last year with Deerhunters triumphant album, Crytograms, and accompanying EP, Fluorescent Grey, Cox has found himself in a position to fight off attention. Whether its defending a song or bizarre rants about poop or fetishistic sex posted on his blog, or the now legendary dress-and-wig costume he adopted for gigs, hes been a constant source of fascination for the indie-minded media.
Now focusing on his solo Atlas Sound, Cox is on the verge of re-enforcing and re-imagining his songwriting genius. Despite incessant MP3 postings, Cox decided to record a proper Atlas Sound album called Let the Blind Lead Those Who Can See But Cannot Feel to fully realise the potential of ideas that dont fit the rock stylings of Deerhunter. A nebulous wall of otherworldly ambient swells, tempered feedback and creeping melodies, Coxs gambit was centred on breaking the mould of pop musics conventions and defying tastes.
"People look at whats successful, and whats successful is whats easy on the ears, things that arent challenging, he says. "Nobody wants to listen to something that sounds awkward and makes you cringe because its real personal or idiosyncratic. People just want to hear things that sounds familiar already to them. I make really accessible pop stuff, but at the same time I have no problem making something creepy or just odd.