It's a crazy, modern world we're living in, and Ariel Pink is documenting it with a video for his track "Picture Me Gone."
The song is an impassioned, woozy slow-burner with lyrics that reference selfies, Find My iPhone and iCloud. The accompanying video isn't quite so technology-obsessed, as we see a few people going about their lives while wearing expressionless masks. One of the masks looks a whole lot like Pink himself, and the results mix slow-motional melancholia with raunchy sexuality.
Watch the Grant Singer-directed video below.
Pink's album pom pom drops on November 18 through 4AD.