Architect "Altitude" (video)

Architect 'Altitude' (video)
German producer Daniel Myer recently released Mine, his latest album as Architect, via Artoffact Records, and now he's shared a music video for the cut "Altitude."

The song moves from uneasy ambience to breezy beats, while the accompanying visuals resemble a futuristic film noir. We see a lab-based brainwashing experiment that doesn't seem to go quite as planned for the scientists.

According to a description, "The basic idea was commercial advertisements advancing to a point where corporations implant the desires for their products directly into the consumer's mind, even at the cost of the individual's life."

The video was shot and produced by Meat Cassette, in collaboration with Ed Lister.

Mine is available on limited double white vinyl here.