Published Dec 12, 2014While Arcade Fire's Will Butler prepares to release an album under his own name, his brother Win has a solo project of his own: a coffee called RaRa.
This coffee is being released through La Colombe Coffee. It's made using beans grown in the mountains of Haiti, which should come as no surprise given Arcade Fire's Haitian connections. (Remember that Butler's wife and bandmate Régine Chassagne has roots in the Caribbean country nation.)
RaRa was roasted in Philadelphia, and a description promises hints of "chocolate, black pepper and cedar." Proceeds from sales will go to Partners in Health and Haiti Coffee Academy.
Butler shared the following statement about the brew:
Being in the mountains of Haiti, it is hard not to think about coffee. The elevation, the sunshine, the soil, and incredible people, who have been growing the plant on tiny family plots for centuries. Haiti is buzzing with potential and possibility, and coffee can be an important part of its rebirth!
I'd heard about what La Colombe was doing with their coffee academy so I approached them to see if they'd make this coffee for me, because coffee is so important to Haiti, and Haiti is so important to me and everyone in the band.
Really happy to share this with you, especially with all the funds going to Partners in Health, The Coffee Academy and Haiti.
The coffee is available to purchase here for $15, and can be ordered in various grinds.
Of course, Butler is hardly the first musician to get his own coffee. It's become something a trend in recent years, and Butler follows the likes of the New Pornographers and Wilco.