Arcade Fire Confirmed to Be Behind 'Reflektor' Campaign

Photo: Guillermo Kardolus

BY Gregory AdamsPublished Aug 26, 2013

The mysterious Reflektor visual campaign allegedly tied to Arcade Fire's new LP has become less cryptic via a building-sized mural in New York City, along with a billboard in L.A.

As Arcade Fire Tube points out, the mural in downtown Manhattan, which you can see above, features the band's name, the previously seen "Reflektor" graffiti graphic, and a hint that something band-related will go down September 9 at 9 p.m. The L.A. billboard doesn't include Arcade Fire's name, but features the date info.

We'll have to wait a couple of weeks before the big reveal, but one could assume that the band will unveil something regarding the LP, whether it be the album title, a single, or more.

As previously reported, Arcade Fire recorded their fourth full-length with James Murphy and revealed via Twitter that the set drops October 29.

You can see the previously delivered "Reflektor" video, featuring footage of the graffiti tag being drawn and some undetermined orchestral sounding music, down below.

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