Apple's online radio station Beats 1 shines a light on music from around the world with its diverse programming, but will be putting the spotlight on the Great White North this July with its first Canadian "takeover" series.
Kicking off on July 2, the series will run for five successive Saturdays with a host of recognizable figures cueing up the tunes. George Stroumboulopoulos will launch the series, followed by Toronto radio host Josie Dye (July 9), Coeur de pirate (July 16), Kevin Drew (July 23) and Metric's Emily Haines (July 30).
"People have spent decades trying to discuss who Canadians are, so it's impossible to accomplish such a big task in one hour," Stroumboulopoulos told the Financial Post. "What I worry about is if I can create a show that gives you an idea globally about what's cool and what's happening here…reflecting the coast-to-coast-to-coast of this country."
Beats 1's flagship DJ Zane Lowe added: "We came to Canada from the point of view of us benefiting. It really wasn't a case of 'How can we help?' it was more like, 'How can you help us get this music across to a global audience and make us sound even more exciting.'"
Beats 1 celebrates its first anniversary today (June 30). The first episode in the Canadian takeover series will air on July 2 at 2 p.m. EDT.
Kicking off on July 2, the series will run for five successive Saturdays with a host of recognizable figures cueing up the tunes. George Stroumboulopoulos will launch the series, followed by Toronto radio host Josie Dye (July 9), Coeur de pirate (July 16), Kevin Drew (July 23) and Metric's Emily Haines (July 30).
"People have spent decades trying to discuss who Canadians are, so it's impossible to accomplish such a big task in one hour," Stroumboulopoulos told the Financial Post. "What I worry about is if I can create a show that gives you an idea globally about what's cool and what's happening here…reflecting the coast-to-coast-to-coast of this country."
Beats 1's flagship DJ Zane Lowe added: "We came to Canada from the point of view of us benefiting. It really wasn't a case of 'How can we help?' it was more like, 'How can you help us get this music across to a global audience and make us sound even more exciting.'"
Beats 1 celebrates its first anniversary today (June 30). The first episode in the Canadian takeover series will air on July 2 at 2 p.m. EDT.
