Published Aug 18, 2015Following the launch of Apple Music earlier this year, the tech company has unveiled plans for the inaugural edition of the Apple Music Festival. Scheduled to take place in London across 10 nights, the concert performances will be broadcast globally, for free, and both live and on demand through the recently unveiled streaming service.
The sets will be filmed from London's Roundhouse Theatre from September 19 to 28, and the list of confirmed performers includes Pharrell Williams, Florence and the Machine, Disclosure, and One Direction.
In addition to onstage footage, Apple Music's radio station Beats 1 and the Apple Music Connect app will feature additional coverage of the festival.
"We wanted to do something really special for music fans this year," said Apple's senior vice president of Internet Software and Services, Eddy Cue, in a press release. "The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1."
Artists seem to be equally excited about the event. "We're super excited to play our first ever show for Apple Music Festival at the Roundhouse, one of our favourite venues in London," reads a statement from Disclosure.
Pharrell, meanwhile, said: "Wow, I'm so grateful to be performing at the Apple Music Festival. The Roundhouse is such a historic venue ... there's always a special energy in the crowd. Thank you for having me!"
The freshly branded Apple Music Festival will supplant the former iTunes Music Festival, which ran in London for the past eight years.